Hisense Exhibit - CES 2025 Las Vegas

Hisense

With a 24,800 square foot both L shape booth, the goal was to demonstrate not just innovation, but transformation: how AI can enhance daily experiences in entertainment, cooking, gaming, and even home energy management.

Designed in collaboration with Impact XM, the exhibit was more than just a display, it was an interactive journey. Visitors walked through towering LED archways into a world where AI-driven scenarios brought Hisense’s technology to life. Whether it was experiencing AI-enhanced sports and art, stepping into a smart home suite with interconnected appliances, or witnessing the latest advancements in automotive and smart city technology, attendees were fully immersed in the possibilities of an AI-powered future.

From smart home innovations to cutting-edge entertainment, CES 2025 was a statement: Hisense isn’t just following the AI revolution, it’s leading it.

Gear: 1,032 Aluvision Hi-LED tiles • OLED spheres & ribbons • 7.1 audio cluster • dynamic lighting rig

Services Delivered

Concept refinement • LED & OLED engineering • Scenic integration • Show network • Show calling • Overnight strike

Client Quote

“PEAK turned our AI story into a 360-degree sensory journey. The OLED spheres alone stopped crowds in their tracks.” — VP Marketing, Hisense USA

summary

the ask

Showcase Hisense’s AI vision so attendees actually feel the future of home entertainment, smart appliances and mobility.

In total, we incorporated over 1,000 Aluvision Hi-LED 55 tiles and a mix of pixel pitches across the booth, the majority of which were used for the two main entrances of the exhibit. The strategy was quite effective—where audience eye level was closest to the tiles, they placed the tightest pixel pitches to ensure optimal viewing quality.

what we delivered

PEAK Solution

  • Two eighteen-foot OLED spheres suspended over the two main aisles, visible from 200 ft away.

  • Seamless 1.9 mm LED ribbons wrapping the L-shaped perimeter with anamorphic content.

  • 110-inch interactive OLED panel powering a touch-driven smart-kitchen demo.

  • Time-coded lighting scenes synced to keynotes and product reveals.

Tech Highlights

Hi-LED corners at 90° with no bezel lines; OLED spheres driven at 3,840 Hz (camera-safe). All playback from a single disguise vx 4 server.

Results

  • Best-in-Show Stand nominee (Exhibitor Magazine)

  • Average dwell time 4 min 12 sec – 68 % longer than 2024 booth

  • 12,500 badge scans across five product zones

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Why Choose PEAK for Your Event Production?

Expertise Across Multiple Markets: We serve corporate events, conferences, trade shows, exhibits, experiential marketing, live music, and festivals.

Innovative Audio Visual Solutions: Utilize cutting-edge audio visual equipment and LED video walls to enhance your event.

Customized Experiences: Tailored strategies to meet your specific goals and vision.

Professional Team: Our producers, managers, and technicians are dedicated to excellence.

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