Brand Activation & Live Experience AV Production
In collaboration with Impact XM
Overview
CES is the world’s leading consumer technology event, drawing global brands, media, and audiences to Las Vegas each year. At CES 2025, NVIDIA hosted GeForce LAN 50, a high-energy brand activation celebrating gaming culture, community, and innovation.
Peak Technologies partnered with Impact XM to deliver integrated AV production and technical execution for the activation, supporting live gameplay, digital content, and immersive fan engagement within a fast-paced CES environment.
What we delivered
Peak Technologies provided AV production and technical support for the GeForce LAN 50 activation, including:
- Large-format LED displays supporting live gameplay and branded content
- Integrated audio and video systems designed for high-energy, immersive environments
- Technical coordination to support continuous live demos and attendee interaction
- On-site engineering and technical support throughout the activation
- Close collaboration with Impact XM to align execution with creative and experiential goals
The Impact
Through disciplined planning and responsive on-site execution, Peak helped deliver a dynamic brand activation that supported NVIDIA’s presence at CES and created an engaging, high-performance environment for attendees.
Services Provided
- AV & Event Production
- Brand Activation AV Integration
- Equipment Rental
- On-Site Technical Support
