Elevate your Las Vegas brand with experiential marketing. Discover strategies, venue tips, and production insights for unforgettable, high-impact events on the Strip.
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United Center – Event Bowl & Atrium
The Madhouse on Madison” seats 20,917 for basketball, 19,717 for hockey, and up to 23,500 for concerts , making it the NBA’s largest arena by capacity . PEAK overlays center-hung 8,600-sq-ft 4K scoreboards with brand motion graphics, synced to 360° ribbon boards for immersive sponsor takeovers. The adjoining 190,000-sq-ft, five-story atrium (opened 2017) extends the experience with a 10,000-sq-ft team store and dual LED towers perfect for product reveals . Our weather-rated ROE Black Marble tiles convert the atrium floor into an interactive map guiding guests to suite entrances. Redundant fiber trunks loop through the arena and atrium, letting us multicast to social feeds while preserving QOS for POS traffic.
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We make experiences
more impactful
PEAK partners with clients to provide event production technology for:
• Association Conferences: Enhance speeches and panel discussions with crystal-clear sound, dynamic lighting, and real-time streaming.
• Corporate Events: Impress stakeholders and employees alike with immersive LED setups, branded visuals, and multilingual audio solutions.
• Exhibits & Trade Shows: Drive foot traffic to your booth using interactive touchscreens, projection mapping, and engaging demonstrations.
• Experiential Activations: Combine AR/VR elements, interactive content, and emotive lighting to leave a lasting impression.
• Association Conferences: Enhance speeches and panel discussions with crystal-clear sound, dynamic lighting, and real-time streaming.
• Corporate Events: Impress stakeholders and employees alike with immersive LED setups, branded visuals, and multilingual audio solutions.
• Exhibits & Trade Shows: Drive foot traffic to your booth using interactive touchscreens, projection mapping, and engaging demonstrations.
• Experiential Activations: Combine AR/VR elements, interactive content, and emotive lighting to leave a lasting impression.
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