Elevate your Las Vegas brand with experiential marketing. Discover strategies, venue tips, and production insights for unforgettable, high-impact events on the Strip.
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The 2-million-sq-ft stadium seats 71,000 for NFL games and expands past 80,000 for special events. A retractable ETFE roof and 360° halo video board immerse guests in content synced to every cue . Below-deck, over 200,000 sq ft of climate-controlled clubs and premium spaces give planners breakout flexibility without leaving the bowl. PEAK’s Disguise servers feed that halo plus courtside ribbons in 6K resolution, while redundant 10-Gb circuits send low-latency feeds to downtown watch parties. Our carbon-neutral power packs keep audio racks silent during keynote streams, meeting the stadium’s LEED-Platinum sustainability charter.