Elevate your Las Vegas brand with experiential marketing. Discover strategies, venue tips, and production insights for unforgettable, high-impact events on the Strip.
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L.A. LIVE packs 4 million sq ft of interconnected event space—from Microsoft Theater to Crypto.com Arena—into downtown’s premier entertainment district . The 25,086-sq-ft Diamond Ballroom seats 3,500 under 24-ft rig points, while Peacock Place adds 40,000 sq ft of open-air LED-tower activations . PEAK’s XR stage drops into the ballroom overnight, piping Unreal content to six 75-ft towers for immersive sponsor reveals. A campus-wide dark-fiber loop routes 12G-SDI to broadcast control in Crypto.com Arena for instant social amplification.