Elevate your Las Vegas brand with experiential marketing. Discover strategies, venue tips, and production insights for unforgettable, high-impact events on the Strip.
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Globe Life Field — Event Plaza
Anchoring Arlington’s entertainment district, Globe Life Field offers a 100,000-sq-ft North Plaza shared with Live! by Loews—ideal for product launches, fan fests and 10,000-guest concerts. Inside, the retractable-roof ballpark boasts 40,300 seats across seven levels and a 13-acre footprint, giving PEAK unrivaled rigging points for 200-ft projection mapping onto the roof panels. We sync plaza LED ribbon boards with in-bowl content, and redundant gigabit fiber links stream 4K feeds to global fan bases. Weatherproof ROE tiles withstand Texas summers, while silent-run battery packs keep decibel levels audience-safe after curfew.
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We make experiences
more impactful
PEAK partners with clients to provide event production technology for:
• Association Conferences: Enhance speeches and panel discussions with crystal-clear sound, dynamic lighting, and real-time streaming.
• Corporate Events: Impress stakeholders and employees alike with immersive LED setups, branded visuals, and multilingual audio solutions.
• Exhibits & Trade Shows: Drive foot traffic to your booth using interactive touchscreens, projection mapping, and engaging demonstrations.
• Experiential Activations: Combine AR/VR elements, interactive content, and emotive lighting to leave a lasting impression.
• Association Conferences: Enhance speeches and panel discussions with crystal-clear sound, dynamic lighting, and real-time streaming.
• Corporate Events: Impress stakeholders and employees alike with immersive LED setups, branded visuals, and multilingual audio solutions.
• Exhibits & Trade Shows: Drive foot traffic to your booth using interactive touchscreens, projection mapping, and engaging demonstrations.
• Experiential Activations: Combine AR/VR elements, interactive content, and emotive lighting to leave a lasting impression.
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