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AT&T Discovery District Plaza

Downtown Dallas’ AT&T Discovery District marries art, tech and skyline views in a 5,400-sq-ft turf plaza flanked by a towering 9,300-sq-ft, 6K-resolution Media Wall.  At center stage, “The Globe”—a 30-ft-tall sphere clad in 300,000 LEDs—reacts in real time to PEAK’s time-coded media servers, turning sponsor logos into kinetic light shows that ripple across surrounding façades.  Weather-rated ROE Black Marble panels convert the lawn into a dance-floor-grade LED surface, while our L-Acoustics A-Series arrays keep SPL compliant with downtown ordinances. Fiber hand-offs route 4K feeds to AT&T’s broadcast studio two blocks away, giving brands instant social amplification.

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We make experiences
more impactful

PEAK partners with clients to provide event production technology for:
Association Conferences: Enhance speeches and panel discussions with crystal-clear sound, dynamic lighting, and real-time streaming.
Corporate Events: Impress stakeholders and employees alike with immersive LED setups, branded visuals, and multilingual audio solutions.
Exhibits & Trade Shows: Drive foot traffic to your booth using interactive touchscreens, projection mapping, and engaging demonstrations.
Experiential Activations: Combine AR/VR elements, interactive content, and emotive lighting to leave a lasting impression.