LG Ads Activation – IAB NewFronts 2025 NYC
LG Ads
Peak Technologies was proud to be the video provider for LG Ads’ latest NewFronts Conference at the Kimpton Hotel Eventi in New York City. We provided a simple switching network to deliver video to our main presentation LED wall which was over twelve feet tall, as well as to delay monitors throughout the room, comfort monitors for the various speakers, and even wired ourselves into the hotel’s LED billboard to broadcast the presentation across the hotel courtyard.
summary
the ask
what we delivered
With a guest appearance by 50 Cent, and a seamless A/V integration with our Lighting and Audio vendor partners, the presentation was a great success. Attendees enjoyed themselves, got informed, and then proceeded downstairs to their cocktail hour which we provided three LG branded TV’s for. These TV's initially were demoing the LG Channels free TV platform, then became great gathering points as the attendees realized they could watch the playoffs on them easily. Our PEAK team pulled together and was able to deliver, setup, run the show, and fully be out of the building within 30 hours of our trucks arriving onsite, right on schedule.