For the November 2020 launch of the new Microsoft XBOX, PEAK worked with SALT XC and ASTOUND Group to create two, giant, LED “XBoxes”. These would be part of a Top Secret global marketing project, which debuted on launch day. In addition to providing lighting, video and production support; PEAK shot and broadcast the Toronto event to the global audience, in addition to shooting a multi day timelapse recording of the builds in Washington and Toronto.

the ask

Create 40’ x 20’ floating video structure at the Toronto Harbourfront

  • Viewable in a high traffic, harbour and leisure area and operated from the shoreline with remote monitoring and control of all systems for triggered sequences
  • Video shot and broadcast live to a global audience.

Create a second structure of identical proportions in a field at The Gorge Amphitheatre grounds in the Microsoft home state of Washington.

  • This was a special, film-only location and was not viewable to an in-person audience.
the challenges
  • Confidential, globally coordinated marketing project
  • Floating structure in a busy harbour
  • Airport located extremely close to the final operational location
  • COVID-19 Restrictions
  • Extreme Weather factors
  • Toronto project was built at a dock and then towed several nautical miles by tugboat to the event site
  • Complicated build process. Coordination of heavy equipment
  • Strict engineering and authority approval requirements
  • Choreographed sequences
  • Daytime video and lighting.
  • Livestream Broadcast
  • Crowd Control/Safety Factors During Pandemic
what we delivered
  • Video/Lighting design, equipment, onsite build and operation
  • Coordination of two successful time sensitive builds in two countries at the same time
  • 40’ x 20’ high resolution video wall at each site
  • Sky facing lighting grid + hazers
  • Remote operation
  • Rigging structure revisions as per engineering spec
  • Provisions for power, support systems and cabling hidden in the structure
  • Shot and broadcasted global livestream launch for two full days in Toronto
  • Coordinated lighting and video sequences for client-provided film and drone teams and media
  • Timelapse of the build in both locations
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