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XBOX Series X - North American Launch
Microsoft Corporation x SALT XC
summary
For the November 2020 launch of the new Microsoft XBOX, PEAK worked with SALT XC and ASTOUND Group to create two, giant, LED “XBoxes”. These would be part of a Top Secret global marketing project, which debuted on launch day. In addition to providing lighting, video and production support; PEAK shot and broadcast the Toronto event to the global audience, in addition to shooting a multi day timelapse recording of the builds in Washington and Toronto.
the ask
Create 40’ x 20’ floating video structure at the Toronto Harbourfront
- Viewable in a high traffic, harbour and leisure area and operated from the shoreline with remote monitoring and control of all systems for triggered sequences
- Video shot and broadcast live to a global audience.
Create a second structure of identical proportions in a field at The Gorge Amphitheatre grounds in the Microsoft home state of Washington.
- This was a special, film-only location and was not viewable to an in-person audience.
the challenges
- Confidential, globally coordinated marketing project
- Floating structure in a busy harbour
- Airport located extremely close to the final operational location
- COVID-19 Restrictions
- Extreme Weather factors
- Toronto project was built at a dock and then towed several nautical miles by tugboat to the event site
- Complicated build process. Coordination of heavy equipment
- Strict engineering and authority approval requirements
- Choreographed sequences
- Daytime video and lighting.
- Livestream Broadcast
- Crowd Control/Safety Factors During Pandemic
what we delivered
- Video/Lighting design, equipment, onsite build and operation
- Coordination of two successful time sensitive builds in two countries at the same time
- 40’ x 20’ high resolution video wall at each site
- Sky facing lighting grid + hazers
- Remote operation
- Rigging structure revisions as per engineering spec
- Provisions for power, support systems and cabling hidden in the structure
- Shot and broadcasted global livestream launch for two full days in Toronto
- Coordinated lighting and video sequences for client-provided film and drone teams and media
- Timelapse of the build in both locations
CONTACT US
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